Converge portfolio company Blueconic receives strategic growth investment from Vista Equity Partners
Converge portfolio company Blueconic, the market-leading pure-play customer data platform (CDP), announced a strategic investment from Vista Equity Partners (“Vista”). The capital and partnership will accelerate the leading customer data platform’s ability to help the company liberate data, transform customer relationships, and unleash growth in the privacy-first era. Blueconic is used by over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corporation, it is the only CDP with a flexible, scalable, and privacy-driven architecture designed to help brands and publishers unify and activate customer data as the engine of business growth. Read more about Vista’s strategic investment into Blueconic.